Friday, June 17, 2011

The "GenNext" Advertising!!!! Part 1

THE SCENE: 7-8 bad goons out to get hold of a charming girl (possibly motivated to kidnap her).

THE LOCATION: Roof-top of a multi-storeyed building.

THE ACTION: Kabamm..!!! a shirt/t-shirt/vestless guy ( & a pantless too) breaks in from out of absolutely nowhere.
One by One he takes to all the bad guys and starts beating the hell out of them.
At first one would imagine that this is a promo of an upcoming action flick, but no the credits don't show up any time. So it can't be a movie. The guy then flexes his muscles and you begin to wonder if its a power capsule or any high profile Gym advertisement, but no the audience is wrong at that as well. Finally, when the guy is finished with the bad guys and packs them off in true South Indian film style (please see no pun intended on this one), the girl comes and hugs the guy seductively from behind, and you begin to wonder where is this heading for. And suddenly you hear the voice over artist exclaiming in true manhood voice ( no pun intended her either :P ) "XYZ UNDERWEAR, TRULY YOU...!!!!!" Now what the heck was that!!! :O
 Now this might not have been the exact plot in reality that I described here, but frankly the kind of advertisements that we now find on our TV sets these days, the reality is no different. Now since we are talking about inner wears, lets just peek into some of the stuff.
 A certain inner wear brand shows a bunch of orangutans fantasizing on the inner wear of that company. Briefs, vests, drawers, you name it they try it. Ahhemm..!! now what exactly does the advertiser want to pinpoint?? I think the answer is best left to the advertisers themselves beause if I started making assumptions and putting them up, then, well, you know....!!! :P.
 Another brand boasts off that wearing their inner wear will earn you a place at the FRONT of a LINE, no matter if you were originally standing behind a zillion people. So much so, you can even dodge past a minister's convoy and get away with it, such is the power of that inner wear. Its not an inner wear, its your license to epitome.
And then u have the advertisement where you are persuaded to wear your luck, yes they consider your inner garments as your luck. So the next time you search for your lucky charm, look no further and head straight into a hosiery store and go get your luck :-).
 So now we have a very difficult situation all together. You are spoilt for choices; whether to go for the inner wear that makes you super strong and brings the ladies close to you or you go for the one that puts you at the front of the line or the one that brings you a can full of luck. Well I would probably prefer the one that makes me feel comfortable, because that is generally what these are made for isn't it.
CHEERS FOLKS!!! ;-)